Closca and Zara team up for a Yoga campaign
Closca Bottle Wave among the products of the new Zara campaign focused on yogis.
It is an honor that the fashion reference includes us as part of its Yoga collection. Specifically, our Closca Bottle Wave, the portable refillable bottle with thermos function, which you can now find on sale at zara.com. Thus, the flagship of the Inditex group joins our #MyLastPlasticBottle challenge.
Closca x Zara: conscious communities
Closca has been selected by Zara to be part of its new campaign aimed at people who practice yoga. But from a different point of view than we are used to when we think about this discipline, a more fashionable point of view.
Following a strategy of collaboration with other brands, Zara offers on its website different items for the practice of this discipline, including the Closca Bottle Wave.
The fact that this great brand has chosen us makes us feel that, finally, change is possible. Because we know that we can only go so far on our own. But when we join forces with other much larger communities, the effect is exponential.
Closca, the first brand of ambassadors of change. A movement created for those conscious people, who take action and want to inspire others with their message: the future of the planet is in our hands.
That's why behind every Closca product there is a desire to overcome challenges by inspiring a change towards more positive habits, bringing solutions to people and brands through good design and innovation.
One of those challenges is to put an end to single-use plastic, for which they create portable reusable bottles so that everyone can say this is #MyLastPlasticBottle.
And Zara wanted to join this last challenge, the fight against single-use plastic, in its Yoga campaign by including the Closca Bottle Wave.
Closca Bottle Wave: message in a bottle
During the campaign, the Closca Bottle Wave can be purchased on zara.com in 450ml format and available in 3 colors: Arizona (Tile Orange), Black (Black) and Sahara (Sand).
The refillable bottle is made of stainless steel and completely free of BPA, toxins and phthalates, which does not add flavor to the water. Its thermos function keeps drinks cold (up to 24 hours) or hot (up to 12 hours).
The designer bottle you wear and show off thanks to its silicone outer shell and our patented flap. Created to be worn on any daily accessory (purse, backpack, baby stroller, bicycle, etc.). The only bottle that becomes a message in itself. The bottle for ambassadors of change.
The campaign revolves around the premise that those who practice Yoga have a high level of awareness of themselves and their environment. And it poses questions to readers that lead to deep reflection:
Beyond the launch together with Zara, at Closca we have expanded the campaign with actions aimed at the community of yogis and yoginis and all those who want to be part of a conscious and active community. These actions include challenges on the free Closca Water App, which allows you to find water points to refill your bottle and participate in challenges to win prizes for not using single-use plastic to drink water.
Closca x Your brand
This partnership signifies the opening to great collaborations with brands from different sectors whose communities are essential to achieve change.
Major media have echoed the alliance between Closca and Zara.And you, are you joining the change?